CHIPOTLE TRANSFORMS AVOCADOS INTO FREE GUAC FOR A YEAR WITH NEW AR LENS ON SNAPCHAT FOR CHIPOTLE NATIONAL AVOCADO DAY 2025

Chipotle is celebrating National Avocado Day in 2025 with one of its biggest promotions of the year. For fans of the brand’s hand prepared guacamole, this event offers a chance to enjoy a free topping or side with any qualifying entrée order. Through a new Snapchat based experience and a digital coupon code, Chipotle aims to drive both engagement and rewards program participation. This article breaks down everything you need to know about the Chipotle National Avocado Day 2025 event, including how to participate, the role of Snapchat’s AR experience, and what this campaign means for the company’s digital strategy.

Chipotle National Avocado Day 2025 is a limited time event running on July 31 that offers free guacamole to Chipotle Rewards members who apply the promo code AVO2025 during checkout. The promotion is available only on digital orders placed through the Chipotle app or website. An entrée purchase is required to redeem the offer. This annual celebration not only promotes Chipotle’s signature guacamole but also encourages more customers to engage with the brand digitally.

To participate in the free guacamole promotion, users must be a Chipotle Rewards member. On July 31, simply log in to your account, add an entrée to your cart, and apply the promo code AVO2025 during checkout. The offer applies to a side or topping of guacamole and is valid for digital orders only. The code cannot be redeemed in store.

This guacamole offer is exclusive to one day July 31, 2025. The free guacamole must be added during the same transaction as the entrée and entered using the provided code. The guacamole can be used as a topping on items like burrito bowls, tacos, burritos, and salads. It can also be redeemed as a side, which pairs well with tortilla chips.

The offer applies at participating U.S. locations and is not valid with other promotions. It cannot be transferred or exchanged and must be redeemed via digital ordering.

Chipotle’s guacamole is made fresh every day with just a few ingredients. These include ripe Hass avocados, salt, lime juice, chopped cilantro, diced red onion, and jalapeño. No artificial flavors or preservatives are added. Each morning, kitchen teams prepare the guacamole in store.

This year’s event features a new digital element called the AvoLotto Lens. Available through Snapchat, this augmented reality lens invites users to scan real avocados using their phone. If the avocado is real and recognized by the lens, users may win free guacamole for an entire year.

Up to 1,000 winners are selected each day during the AvoLotto Sweepstakes, which runs from July 28 to July 30. Winners receive a digital code redeemable through the Chipotle Rewards platform. Codes must be entered within five days of winning.

To use the AvoLotto Lens, open Snapchat, find the lens through the camera or promotions tab, and scan a real avocado. If the scan is successful, the lens will let users know if they’ve won. This activation blends physical interaction with mobile engagement.

The lens only works with real avocados. Artificial substitutes or printed images will not activate the feature. This rule supports the authenticity of the campaign and reflects the company’s emphasis on real food.

The AvoLotto campaign is part of a broader strategy to increase digital engagement among users. By leveraging Snapchat’s AR technology, Chipotle is tapping into social media trends that attract younger audiences. This type of marketing encourages repeat app use and integrates entertainment with promotional offers.

Previous Chipotle promotions have used TikTok, Instagram, and in app games, but this marks one of the company’s most advanced uses of augmented reality. The campaign builds on Chipotle’s long standing effort to lead in digital food ordering and loyalty marketing.

Beyond National Avocado Day, Chipotle has launched a seasonal program called Summers of Extras. This in app feature allows Rewards members to earn extra points and collect digital badges. Members can view their progress on a dashboard that compares their transaction history with other users in their region.

This gamification effort keeps users engaged with the app even outside major promotions. It also rewards frequent ordering, a key metric for customer retention.

Guacamole is one of Chipotle’s top selling extras. Customers often choose it to enhance their meals, and it has become a brand defining feature. Offering free guacamole on a national food holiday draws attention to its quality and reinforces Chipotle’s messaging around fresh ingredients.

Each serving of guacamole is made daily in the restaurant. Staff arrive as early as 6 a.m. to begin prepping the avocados and other ingredients. These steps are done by hand and not with machines. This supports the company’s focus on food made from real ingredients.

The company is using National Avocado Day not just to give away guacamole but also to grow its rewards program, promote mobile ordering, and showcase its digital tools. These are areas where Chipotle continues to invest, especially following recent financial challenges.

Earlier this year, the company saw a drop in quarterly sales, prompting questions about future growth. However, Chipotle has responded by increasing digital efforts and expanding its restaurant count. Plans to open between 315 and 345 new locations remain on track.

The upcoming launch of Chipotle’s first location in Mexico, in partnership with Alsea, also signals the brand’s commitment to international expansion. The Mexican market presents both challenges and opportunities, but the company believes its food philosophy will resonate there.

To make the most of the Chipotle National Avocado Day 2025 offer, users should:

1. Ensure they are logged in to their Chipotle Rewards account.
2. Select an entrée and choose guacamole as a topping or side.
3. Enter promo code AVO2025 during digital checkout on the app or website.
4. Place the order on July 31 only no extensions or late redemptions will be accepted.

Avoid ordering in person, as the offer is not available in stores.

While guacamole takes center stage on July 31, Chipotle has recently introduced new menu items like Adobo Ranch and expanded its lifestyle bowls. These additions cater to varied dietary preferences while maintaining the chain’s core ingredient list.

Pairing guacamole with grilled chicken, tofu sofritas, or steak provides a simple way to elevate your meal. Chips and guacamole remain a popular choice for those seeking something beyond an entrée.

Technology plays a growing role in how Chipotle operates and markets its products. From ordering platforms to AR lenses, these digital tools aim to improve the user experience and increase convenience. They also provide the brand with insights into customer preferences and behavior.

This tech forward approach is particularly appealing to younger consumers who expect seamless, mobile first service from restaurants.

Chipotle National Avocado Day 2025 is more than a food holiday it’s a chance for users to engage with the brand in new ways. From free guacamole offers to digital sweepstakes through Snapchat, this campaign combines technology, loyalty, and value into one cohesive experience.

By highlighting its ingredient quality and making participation easy, Chipotle continues to lead in both digital strategy and food culture. For Rewards members, the key date is July 31. Use the app, apply the code AVO2025, and enjoy a fresh side of guacamole on the house.