Chipotle Max Homa partnership has officially launched
PGA Tour pro Max Homa has launched a new collaboration with Cobra Golf and Chipotle mexican grill restaurant that brings food themed golf accessories to the course. Known for his connection with fans and relaxed attitude, Homa now has golf gear that reflects his personal preferences especially his love for Chipotle.
This week at the Memorial Tournament, Homa is using a driver head cover shaped like a Chipotle burrito. The silver foil design and logo match the look of the real item. The release also includes a shag bag that looks like a standard Chipotle takeout bag.
A Personal Touch on the Course
The collaboration grew from Homa’s long time support of Chipotle and his new relationship with Cobra Golf. Together, they created accessories that combine golf equipment with a recognizable food brand. The idea came from Homa’s usual Chipotle order and turned into something fans could buy and enjoy.
Unlike standard sponsorships focused only on performance, this one is about personal expression and making golf feel less formal.
Designed For A New Generation
As more young people take interest in golf, brands are looking for ways to connect with them. This collaboration is one example of how golf equipment can mix with everyday culture. Instead of focusing only on clubs and balls, this release shows how golf gear can reflect personal style or humor.
The burrito head cover and shag bag are part of a limited release through CobraGolf.com. They went on sale May 27 and sold out quickly.
Strong Demand From Fans
Priced at $90, the burrito head cover drew strong interest from collectors and casual players. Homa also offered a giveaway of 250 head covers on his Instagram account to build even more attention.
Similar product drops in the past have sold for higher prices on resale markets, and some expect the same to happen here.
A Potential Confidence Boost
Homa has had some solid finishes this year, including a T12 at the Masters, but he’s still looking for his first major win. While the new gear won’t change his swing, it could help him relax and enjoy the moment during competition.
Even if it doesn’t lead to a victory, the release has already succeeded in getting fans and media talking.
A Different Approach to Golf Marketing
This collaboration stands out because it doesn’t rely on tradition. Instead, it uses humor and personal branding to connect with golfers. Homa, Cobra, and Chipotle showed that golf accessories can still be functional while offering something unexpected.
Whether other companies follow this example remains to be seen, but for now, Homa’s burrito head cover has already made an impact.
