What Is Chipotle Boorito 2025?
Chipotle Boorito marks the 25th year of Chipotle’s Halloween celebration. The event gives fans a way to enjoy food discounts, join a fun online costume contest, and grab a few free rewards throughout October. For many people, Boorito is a Halloween habit something they look forward to every year.
On October 31, 2025, Chipotle Rewards members can visit any Chipotle restaurant in costume from 3 p.m. to close and get a $6 entrée. The offer includes burritos, bowls, tacos, salads, or quesadillas. Normally, these meals cost between $11 and $15, so the Boorito deal is a nice way to enjoy Chipotle for less.
This Halloween, Chipotle is mixing in more fun with its TikTok Costume Contest and the ongoing Chip-or-Treat promotion. Each part gives members a reason to stay engaged, whether it’s in-store or online.
How the $6 Boorito Deal Works
The main part of Chipotle Boorito is the in store offer. To join, you must be a Chipotle Rewards member, show up in costume, and scan your member ID at checkout between 3 p.m. and closing time on Halloween. You’ll pay just $6 for one entrée, but the discount only applies once per person.
The offer is for in person orders only. You can’t use it for delivery, catering, or third party apps. Add ons like guacamole or extra meat still cost extra, unless you order the veggie option where guac is included.
If you’re new to Chipotle Rewards, signing up is quick. You can register through the Chipotle app or at Chipotle.com before Halloween so you don’t miss out on the deal.
Chipotle Boorito Costume Contest on TikTok
To make Boorito even more interactive, Chipotle is hosting a TikTok Costume Contest. From October 27 to November 2, anyone can enter by posting a TikTok video showing their Halloween costume using the hashtag #BooritoCostumeContest.
Winners will receive a Chipotle VIP Card, loaded with over $500 in free Chipotle food. Each VIP card includes 50 entrée codes, which can be redeemed across multiple visits.
Chipotle first used TikTok for its Halloween promotions in 2020. That move turned into a viral moment and brought huge engagement among younger fans. Bringing it back for 2025 helps Chipotle connect with fans where they already spend their time scrolling through short videos and joining trends.
Chris Brandt, Chipotle’s Chief Brand Officer, says the idea behind Boorito has always been about community. Over the years, the event has grown from a small in-store idea to a nationwide Halloween tradition. Now, by mixing in TikTok, Chipotle keeps the fun alive and gives people more ways to take part.
The Return of Chip-or-Treat Rewards
Besides the Halloween day event, Chipotle is running its Chip-or-Treat promotion all through October. The idea is simple when members buy an entrée, they get a special “treat” emailed to them within a few hours. The treat could be free guac, free chips, double protein, or bonus reward points.
This promotion runs until October 30, and you can earn one treat each week. Each reward is valid for five days after it arrives, giving fans plenty of time to use it.
Chipotle also gives members a digital badge for each week they participate, which adds a little game like feel to the experience. By the end of the month, you can collect up to four badges and four treats.
This idea works because it keeps people returning to Chipotle, even before Halloween night. It’s not just a one day celebration anymore it’s a full month of offers that lead up to Boorito.
Build-Your-Own Chipotle (BYOC): A Family Meal Option
Another part of this year’s lineup is Build-Your-Own Chipotle (BYOC) a digital only family meal that feeds four to six people. The BYOC lets you create a Chipotle style spread at home. You can choose proteins, rice, beans, salsas, toppings, and sides. Each kit includes everything you need to assemble burritos, bowls, tacos, or nachos for a group.
Chipotle is also giving $10 off your first BYOC order with the code TRYBYOC. The code works until December 31, 2025, or until 500,000 redemptions are used.
You can order BYOC through the Chipotle app or website for pickup. Delivery is available but may include extra fees. The BYOC deal adds more value for families or groups looking to enjoy Chipotle at home before trick-or-treating or Halloween parties.
How Chipotle Keeps Boorito Fresh After 25 Years
Boorito started in 2000 as a simple event where fans who dressed as burritos could get free food. It was a small campaign at the time, but it caught on quickly. People loved the idea of dressing up and getting something in return.
Over the years, Chipotle adjusted the offer from free burritos to $4 deals, and now to $6 for Rewards members. The price changes reflect food costs, but the fun part of Boorito has stayed the same: showing up in costume and being part of a community event.
This consistency is a big reason the campaign is still successful after two decades. Chipotle adds small twists each year contests, social media tie-ins, or reward challenges but keeps the core tradition familiar. That mix of change and consistency helps the brand stay connected to fans while attracting new ones.
Why Chipotle Boorito Stands Out
The 2025 Boorito promotion shows how Chipotle balances marketing and engagement. It’s not just about selling burritos; it’s about giving fans a reason to participate.
The $6 entrée deal attracts people to visit in person, while the TikTok contest brings online buzz. The Chip-or-Treat campaign keeps members active for weeks before Halloween. Combined, these efforts turn October into one of Chipotle’s most active months.
Other restaurant chains often run one off promotions for holidays. Chipotle goes further by creating a theme that runs across multiple touchpoints in-store, app, and social media. This type of multi-platform promotion builds loyalty because customers feel part of a shared celebration rather than a simple sale.
A Look at the Contest Rules and Details
To keep things fair, Chipotle set up clear rules for both offers.
For the Boorito $6 entrée deal, you must:
- Be a Chipotle Rewards member.
- Visit in costume on October 31, 2025 between 3 p.m. and close.
- Scan your Rewards ID at checkout.
- Order one eligible entrée (burrito, bowl, tacos, salad, or quesadilla).
For the TikTok Costume Contest, you must:
- Be 18 or older and a legal resident of the U.S.
- Post your costume video on TikTok using #BooritoCostumeContest between Oct. 27 and Nov. 2.
- Wait for judging, which will choose winners based on creativity and presentation.
No purchase is required to enter the contest, and each winner gets a VIP Card worth over $500 in free Chipotle.
These clear steps make it easy for anyone to join, whether they’re a frequent Chipotle customer or someone trying it for the first time.
Why Boorito Still Works
Boorito is a strong example of how Chipotle connects food, community, and digital marketing. Instead of focusing only on discounts, the brand builds a sense of participation. When people dress up, post videos, and visit in person, they’re part of something that feels bigger than just a meal.
The campaign also highlights how Chipotle uses social media as a bridge between in-store and online experiences. By choosing TikTok, the brand reaches younger fans in a space where creativity drives engagement. That makes Boorito not just a food promotion but also a community event that spreads naturally through user-generated content.
The Chip-or-Treat promotion, meanwhile, rewards consistent engagement something that keeps people ordering throughout the month. It also helps Chipotle gather insights into customer behavior, learning what offers get the best responses.
What Fans Can Expect This Halloween
If you’re planning to join Chipotle Boorito, here’s a quick checklist:
- Join Chipotle Rewards before Halloween.
- Plan your costume early.
- Visit in-store between 3 p.m. and close on Oct. 31 to get your $6 entrée.
- Share your costume on TikTok with #BooritoCostumeContest between Oct. 27 and Nov. 2.
- Check your email during October for Chip-or-Treat rewards.
- Try BYOC if you want a family meal option for gatherings.
These steps make it easy to enjoy every part of the Boorito experience, whether you’re dining in, posting online, or celebrating at home.
Conclusion
After 25 years, Chipotle Boorito proves that simple ideas can last. Dressing up, enjoying a burrito, and sharing a laugh are all small things that make Halloween feel more social. By keeping the event easy to join and fun to share, Chipotle maintains a strong connection with its customers.
The $6 entrée offer, costume contest, Chip-or-Treat rewards, and BYOC deal all serve one goal giving people reasons to enjoy Chipotle in different ways. That’s what makes Boorito more than a marketing campaign; it’s a seasonal event that blends food and community into one experience.
Whether you’re going for the $6 entrée, joining the TikTok challenge, or picking up a BYOC kit for your party, Boorito 2025 is a reminder that good food and shared moments never go out of style.
